Where’s Waldo, you ask? In this town, he’s everywhere. Celebrating Waldo’s twenty-fifth birthday and in support of local businesses across the nation, the WHERE’S WALDO LOCAL campaign in Oxford got off to a great start through the Oxford, Mississippi, Downtown Council. Twenty-five businesses around the town square agreed to participate – hiding a small Waldo figure in their stores in a new place each day so that children could come in, find Waldo in twenty out of twenty-five stores, and get vouchers which they could turn in for a Waldo button and a chance to win prizes.
The promotion began July 1 and by Monday, July 9, seventy-five children already had turned in their Coupons. And the momentum continues to grow, according to WHERE’S WALDO LOCAL coordinator Alissa Lilly, who works at Square Books. “We went along with the Waldo thing just because it sounded like a neat idea,” said one business owner, “but we never dreamed it would bring so many people in our store!” A mother was reported looking around for Waldo because “my daughter is away at camp and begged me to go find Waldo.”
Lilly was contacted for comment but was too busy making new “I Found Waldo” cards and rounding up more prizes, many of which will come from participating stores, because the Waldo buttons are running out fast. The promotion, which continues through July 31, also features numerous appearances around the square by a real-life Waldo.
He's turning twenty-five this year, and to celebrate, the famous fellow in the striped shirt and black-rimmed specs is visiting 25 stores on the Square all through the month of July. From Off Square Books to Nest Paper Studio, from Knit1 Oxford to Holli’s Sweet Tooth, Waldo figures are showing up July 1-31. Those who spot him can win prizes, including buttons, books, and more.
Anyone who wishes to participate can pick up a “Find Waldo in Oxford, MS” search list at Square Books, Jr.
Waldo will make his debut on the historic Square on Saturday, June 30 during the Oxford Downtown Council’s “Happy Birthday, Oxford! Summer Fest”. In addition to the launch of "Where's Waldo Local", activities will include Mrs. Mary's Petting Zoo, birthday cake, bounce ride, popcorn and cotton candy machines, dunk tank and face painting. You could even get a chance to dunk Square Books, Jr's Jill Moore!
Through lyrical prose of wisdom and sophistication, we follow the adventures of one family, whose stories of love and resistance play out against the backdrop of this turbulent period. Eleni, a widowed doctor, struggles with her lost sense of passion, both personal and political, in the face of this latest challenge to democracy. Her brother, Mihalis, an eccentric poet of some renown, finds himself keeping a low profile as he attempts to reconcile with his estranged wife. Eleni’s daughter Sophie, a student of French literature, gets swept up in the resistance alongside her privileged, left-leaning boyfriend, while her youngest child, pensive Anna, watches events unfold with increasing anxiety. As the years pass and the dictatorship’s oppressive rule continues unchallenged, their lives unfold in surprising ways, each seeking and finding love and fulfillment as they struggle to make their own peace with when to stay silent and when to act.
Set in Athens and Paris, The Green Shore is an ambitiously told and transporting literary tour de force that delves into a momentous episode in the history of a distant country. The stories of these unforgettable characters sear our hearts and make us understand not only this place, but also what it means to be human, in a new way.
Yesterday on Page 9 of the New York Times Book Review there appeared a full-page ad for a new book whose title or author is likely unfamiliar to you, Dark Monk, by Oliver Potzsch, the second in a series by the author published by Houghton Mifflin. Full-page ads in this publication, which reportedly cost north of $100,000, are not all that unusual.
But what is rare about this ad, which depicts a gothic image of monks in an old cathedral or abbey, with very little text to accompany it, is that nowhere in the ad does the name of the publisher appear. The author's name is there, with a smaller image of the book cover, the title, and a bold pitch line to readers, in red ink: IT WOULD BE A SIN TO MISS IT. Publishers always attach their brand to this sort of ad, but in this one the publisher's name is absent. Why is that?
It may be that Houghton Mifflin doesn't want its name to appear. Or it could be that the publisher of this book isn't really Houghton Mifflin. Most readers don't know that this book, and others like it, are being published through an arrangement with Amazon, the monopolist online retail giant that continues to spread its tentacles throughout the book industry (and upon government, as the company has successfully refused to pay sales tax for years and recently convinced a witless Department of Justice to file suit against six major publishers on its behalf -- but those are other stories).
The name Amazon is very hard to find on these books. It does not appear on the spine or cover. There is no Amazon logo anywhere. If you look carefully, you'll see the word Amazon in very small print on the title page, as that's required by the Library of Congress, a branch of government that apparently continues to function properly.
One must suppose that Amazon is keeping its name out of the ad and off the cover of the books it is publishing for one of two reasons. Either part of the deal with Houghton Mifflin was that it would not allow Amazon to put its name on the book, or Amazon is just being stealthily quiet about this particular aspect of the heist it is pulling on American culture and commerce.
In any event, something shameful is going on here. That much is obvious.