Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers (Hardcover)
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"Hidden in Plain Sight" by a global innovation consultant is a fascinating look at how consumers think and behave. Chipchase, named by "Fortune" as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that affect buying decisions.
About the Author
Jan Chipchase is the executive creative director of Global Insights at frog, where he runs global research and insights practice. He has more than twenty-five patents pending, and his research has been featured in leading international media, including the New York Times, the BBC, the Economist, National Geographic, and Wired, and his blog Future Perfect is read in 191 countries. In 2011 Fast Company named him one of the one hundred most creative people in business. He is based in San Francisco and travels extensively and frequently throughout the world.
Simon Steinhardt is the associate creative director of Editorial at the digital agency JESS3. He is the former managing editor of Swindle magazine, and he has contributed to and edited several books on global street culture and art, including OBEY: Supply and Demand--The Art of Shepard Fairey, The History of American Graffiti, and Art for Obama.