The Blessings of Business: How Corporations Shaped Conservative Christianity (Hardcover)

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Description


The Book of Matthew cautions readers that Ye cannot serve God and mammon. But for at least a century conservative American Protestants have been trying to prove that adage wrong. In The Blessings of Business, Darren E. Grem argues that while preachers, activists, and politicians have all
helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise.

Grem argues for a new history of American evangelicalism, demonstrating how its adherents strategically used corporate America--its leaders, businesses, money, ideas, and values--to advance their religious, cultural, and political movement. Beginning before the First World War, conservative
evangelicals were able to use businessmen and business methods to retain and expand their public influence in a secularizing, diversifying, and liberalizing age. In the process they became beholden to pro-business stances on matters of theology, race, gender, taxation, trade, and the state,
transforming evangelicalism itself into as much of an economic movement as a religious one.

The Blessings of Business tells the story of unlikely partnerships between well-known champions of the evangelical movement such as Billy Graham and largely forgotten businessmen like Herbert Taylor, J. Howard Pew, and R.G. LeTourneau. Grem also shows how evangelicals set up their own pro-business
organizations and linked the quarterly and yearly growth of Christian businesses to their social, religious, and political aspirations. Fascinating and provocative, The Blessings of Business uncovers the strong ties that conservative Christians have forged between the Almighty and the almighty
dollar.

About the Author


Darren E. Grem is Assistant Professor of History and Southern Studies at the University of Mississippi.


Product Details
ISBN: 9780199927975
ISBN-10: 0199927979
Publisher: Oxford University Press, USA
Publication Date: June 1st, 2016
Pages: 304
Language: English