World Book Night is an annual celebration designed to spread a love of reading and books. To be held in the U.S. as well as the U.K. and Ireland on April 23, 2012. It will see tens of thousands of people go out into their communities to spread the joy and love of reading by giving out free World Book Night paperbacks.
World Book Night, through social media and traditional publicity, will also promote the value of reading, of printed books, and of bookstores and libraries to everyone year-round.
The date, April 23, was chosen due to the anniversary of Cervantes' death, as well as Shakespeare's birth and death.